Launching HubSpot.com & Running Effective Experiments
We're back from INBOUND! What is it like to design and launch a site seen by millions of people every month? And how do you run the highly effective experiments that can get you to that level? In this episode, we discuss the new HubSpot.com home page and the battle-tested experiments that push sites of all sizes forward. “Many people would approach a home page redesign and say 'okay, we'll collect some data, we'll user test it, launch a design, and then we're done!' Actually, for my team, getting to the launch was about 25% of the work that we'll do before we reach another large iteration.” — Austin at 7:07 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault