Lean UX & Organization Design with Jeff Gothelf (Author of Lean UX & Sense and Respond)
What is Lean UX and how does it change the way that designers work? What are the most effective ways for design organizations to be structured? In this episode, Austin interviews Jeff Gothelf (Author of Lean UX & Sense and Respond) to take a deep dive on UX in the modern workplace and the future of design. "The goal for me is to illustrate to the folks that I'm speaking with, what the new focus of digital product and service design is. And it's not cranking out more features. It's not getting more stuff out the door and in front of customers. It's having a meaningful impact on customer behavior." — Jeff at 7:54 Jeff’s website: www.JeffGothelf.com Read Lean UX: www.LeanUXBook.com Read Sense and Respond: http://SenseAndRespond.co Jeff on Twitter: Twitter.com/jboogie Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault