Side Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)

How do side projects impact a designer's career? What are the incremental growth tools that can turn a side project into something bigger? In this episode, I sit down with Lee Munroe (Director of Design at OneSignal) to talk about his numerous side projects, the various growth tools that he's used, and why personal growth (not revenue) was always his goal. We also discuss his role at OneSignal, where he's growing a product and a team simultaneously. I've discussed OneSignal (and their unique revenue model) several times in the past, and Lee brings some new insights on that topic throughout our discussion - including how they decided to pivot their revenue model recently. Plus, we dive into a space that OneSignal and Chrome share responsibility for: notifications on the web. "I started a company called Lookaly, which was like the Yelp of Ireland. I thought what we needed to do was create a really good user experience and we didn't focus at all on customer development. We got to a point where the website was doing really well from a consumer point of view. It got lots of traffic. But when we tried to monetize it and make money, we didn't know who the customer was. We didn't know what persona was going to pay for the product. I definitely learned a lot from that experience. You have to try and find product-market fit and be more focused on that side of things, rather than just creating something beautiful." — Lee at 14:47 Learn more about OneSignal: https://onesignal.com/ Join Lee's team: https://onesignal.com/careers Learn about Google's Digital Wellbeing efforts: https://wellbeing.google/ Lee's website: https://www.leemunroe.com/ Lee on Twitter: https://twitter.com/leemunroe HTML Email: https://htmlemail.io/ Codeshare: https://codeshare.io/ Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

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Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics. This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host. To learn more, visit us at www.austinknight.com/podcast