Connected Experiences: Bridging The Experience Gap
The consumer mindset has changed, yet we intuitively know that consumers have a desire to get back to something that feels normal. That’s why in this series of episodes, we’re looking at The Future Buying Journey. In this episode we talk to Line Tousignant, VP Strategy & Experience, about the changing customer experience in retail, with a particular focus on the adaptations we're seeing across the luxury sector. Line discusses the latest innovations, the nuances of the luxury customer experience, and how you can apply digital to enhance luxury expectations even further.