#275: Optimize Your Conversion Rate: Make the Most of Your Leads

Do you feel like you should be generating more revenue from the leads your marketing efforts are currently bringing in? If you're pouring money into marketing but seeing minimal results, this episode is for you. As a law firm owner, conversion rates are a critical metric to track and understand if you want to get the most out of your marketing spend.    In this episode, Melissa digs into what a conversion rate is and how improving it can massively increase your firm's revenue without needing to spend more on marketing. Tune in to understand how to calculate your firm's conversion rate, identify the common barriers to tracking and improving conversion, and implement practical strategies to optimize your intake process.   Get full show notes and more information here: https://www.velocitywork.com/275

Om Podcasten

The Law Firm Owner Podcast, powered by Velocity Work, is the go-to resource for law firm owners looking to take their business to the next level. Host and founder Melissa Shanahan shares insights and practical advice on how to organize your numbers, grow your team, increase your revenue, and achieve a better work-life balance. Through quarterly strategic planning, accountability, and coaching, Melissa shows listeners how to create sustainable success for both their firms and their personal lives. Tune in each week to join the community of law firm owners who are committed to taking their businesses from where they are now to where they want to be.