The Inside Story of How Uber Built a Global Business
Kleiner Perkins partner Mood Rowghani interviewed Emil Michael, SVP of Business at Uber at a recent Kleiner Perkins CEO Summit. Throughout the discussion, Michael reveals how Uber started as an underdog and emerged as the market leader. A mix between a technology business and a business that moves people to physical places, partnerships are especially important when it comes down to making a deal. In the conversation, Michael talks about how finding product market is important, how Uber has made its way into China and how Uberpool is one way to deal with traffic congestion in growing cities.