Business Transformation: turning a legacy company into a data driven company - Nick King
In this episode Andy Davis talks to Nick King, the insights director for Autotrader.co.uk. On the show they discuss how Autotrader has changed from a print magazine to an online business. Andy asks Nick about how he maintains the relationships between his company and car dealers. They also chat about how implementing data is making Autotrader more efficient. Nick is an expert in digital media & marketing. He possess the skills, knowledge and experience to analyse & interpret trends in consumer adoption of technology and develop strategies for customer acquisition & retention through digital channels.