Marketing Attribution - The Holy Grail of Marketing

What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night! Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect wi...

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Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!