What prejudices are holding back Vietnam’s liquor industry? - Phoebe Trần, Founder, The Village Château Distillery - S5#34

Vietnam's liquor industry holds immense potential, thanks to its rich traditions and unique flavors. However, it has yet to establish a strong position in the international market. Global competition, stringent standards, and limited marketing efforts have left many opportunities unexplored. Yet, these challenges also present an opportunity for individuals and businesses to think big, take bold actions, and drive a transformative shift for Vietnamese liquor.After years of working in the inter...

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Vietnam is forecasted to be one of the fastest-growing economies in Southeast Asia and the world. To understand the dynamics behind Vietnam’s miracle growth, Vietcetera meets with business leaders every week to discuss the country’s future growth prospects. We also learn how they build and manage teams and why they think innovation will be key to Vietnam’s role in the world order. You can find more information for this Podcast at https://vietcetera.com/en