S3#38 Anna Bizon, Marketing Director, HEINEKEN Vietnam: Marketing is a journey revolving around people

After 2 years of global upheaval with many challenges from the market and changes in consumer habits, HEINEKEN Vietnam still maintains its leading position; and at the same time launched many innovative products. The above success of HEINEKEN Vietnam is fueled by effective marketing campaigns. Most recently, HEINEKEN Vietnam also won big at the MMA Smarties Vietnam 2022 when it brought home the prestigious “Marketer of the Year” award for the second year in a row and was honored in othe...

Om Podcasten

Vietnam is forecasted to be one of the fastest-growing economies in Southeast Asia and the world. To understand the dynamics behind Vietnam’s miracle growth, Vietcetera meets with business leaders every week to discuss the country’s future growth prospects. We also learn how they build and manage teams and why they think innovation will be key to Vietnam’s role in the world order. You can find more information for this Podcast at https://vietcetera.com/en