The Humanisation of Brands
On this episode, we take a look at brand humanisation, and discuss the history and stories behind the current trend of brands acting human online. We also discuss employer branding, and review the results from Dan’s latest recruitment campaign, which landed him KFC as a new client. And we’ve got Sophie and Zoe from Moja, a PR agency, in the studio, to share advice and strategies on entering and winning awards, and getting your business featured in press and media.