4. Not Demure

As Vine’s influence grew, the seeds of its destruction were being sown. Brands wanted in and things were getting competitive. While most creators experimented and responded organically to engagement, opportunistic newcomers saw Vine as something else: a system to game and they were willing to play dirty to win. Creators soon found themselves falling victim to rampant plagiarism — the digital world’s new 'Grand Theft Auto.'Credits:Benedict Townsend - Host & CreatorMary Goodhart - Producer & CreatorKevyah Cardoso - Narrative & Creative ProducerPatrick Lee - Sound Design & ScoreChris Janes - MixLucy Chisholm Batten - LegalSophie Snelling - Executive ProducerAl Riddel - Head of Factual PodcastsVicky Etchells - Director of PodcastsArchive Acknowledgments:Tim & Dee TV/Haliey WelchABC News/‘Meet the Vine Stars Who Turn 6 Seconds of Fame into Big Bucks’Jools LebronBrandon MooreKayla NewmanMarvel Studios/’Black Panther’/Walt Disney Studios Motion PicturesValo/’I'm Semi I Stay Automatic’Nicholas Fraser/’Why You Always Lying?’GOFRESH/YouTube/’Jerome jarre and nash grier (mobbed iceland)’NBC News/The Today Show/’In wake of layoffs, is Twitter in trouble?’Artwork acknowledgments:Cathleen DovolisBrandon Moore B BowenNicholas FraserJames MoroskyAva Ryan

Om Podcasten

This is the story of the social media app that changed the face of the internet before it crashed and burned in just three short years. Vine was the future - until it wasn’t. How did a platform so popular and beloved just disappear? Like any self-respecting chronically-online person, Benedict Townsend needed answers. In this 8-part series he tracks down Vine’s founders, social media power players and some of the most famous Vine creators to find out what really happened. What he found? A bizarre story of genius, chaos, and betrayal—and the blueprint for everything that came next. If you want to understand TikTok, or the modern internet itself, you need to understand Vine. Contact us: vinepod@global.com