Ep. 50: Wine Branding for Regions and Producers, featuring Joel Peterson and Megan O'Connor

In this episode of the Vint Podcast, Brady and Billy chat with two professionals involved with wine branding. First, we catch up with Joel Peterson who is the Executive Director for the Paso Robles Wine Country Alliance, overseeing many aspects of the promotion of Paso Robles as a destination for wine, alongside wineries and other hospitality businesses. Then, we welcome Megan O'Connor, the Brand Director at Treasury Wine Estates and an expert in messaging and storytelling around wine l...

Om Podcasten

The Vint Wine Podcast, a production of Vint Marketplace, offers an insider’s look into the world of wine and spirits through engaging interviews with renowned writers, Master Sommeliers, Masters of Wine, winemakers, and growers behind some of the world’s most celebrated wines. Hosts Billy Galanko and Brady Weller guide listeners through thought-provoking stories and expert perspectives—helping you deepen your knowledge about the wines you love, while gaining rare access to an industry typically reserved for insiders.VintMarketplace.com your source for the best wines from the world's top wineries. From France and Italy to the US and Australia, the Vint Marketplace has the producers and vintages you are looking for.Visit Vintmarketplace.com or email Brady Weller at brady@vint.co, or Billy Galanko at Billy@vint.co