What U.S. Wine Drinkers Want in 2025: A Conversation With Dr. Liz Thach MW, Pres. Wine Market Council
In this episode of The Vint Podcast, hosts Billy Galanko and Brady Weller welcome Liz Thach MW, a leading expert in wine market research and President of the Wine Market Council. Thach’s work focuses on understanding U.S. wine consumers, analyzing how trends like premiumization, sustainability, and alternative wine styles are shaping the industry. Thach also highlights the challenges facing small wineries, the evolution of direct-to-consumer strategies, and the role of storytelling and educat...