Unconsumption with Nisreen Shocair (Virgin Megastore)

One of the most celebrated entrepreneurs in the Arab world, Nisreen Shocair, has grown Virgin Megastore MENA to be one of the most well respected customer-centric brands in the region. In this podcast Nisreen explains how she needed to disrupt both the brand and her customers’ thinking to get there, which has included promoting unconsumption – the somewhat controversial move of telling customers to consume less.

Om Podcasten

The Virgin Disruptors Podcast is a melting pot for disruptive thinking, designed to inspire, provoke and activate change in the world of business and beyond. Presented by Holly Ransom, the show features a series of talks from influential entrepreneurs, who like Richard Branson, share a ‘screw it, let's do it’ attitude - pushing themselves to create change in areas of purpose, performance, people and planet. Whether you’re an entrepreneur, an individual, or an organisation, this series is packed with plenty of tips and tricks that you can apply to your own thinking – to disrupt the way you work and the world around you. Holly Ransom is the CEO of Emergent and a regular commentator globally on millennials, entrepreneurs, politics and innovation. A Pixiu Production for Virgin. Hosted on Acast. See acast.com/privacy for more information.