How Google's AI-powered search results will evolve over the next 12 months
Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for increased brand recognition while developing strategies to counter declining click-through rates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.