The evolution of engagement metrics over the next 18 months
Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship optimization through strategic internal linking and the experimental approaches needed to crack emerging AI search ranking factors. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.