Conversations Squared #5 - Dr Maria Aretoulaki

Conversation analysis should be a part of every conversation design team’s workflow. You may be doing it already without realising exactly what it is. I reached out to Dr Maria Aretoulaki to find out exactly what conversation analysis is, why it matters and how she would use it for a new project. Maria is the Director at DialogCONNECTION Ltd and she works with GlobalLogic (a HITACHI Group company) where she’s SME for ML/AI, design-led and data-driven Voice & Conversational AI (VOCAI) and VUI and CUI Design, and a Coordinator of the Web3 and Blockchain CoE. Maria is a true veteran of conversational AI, so it was fantastic to chat with her! 00:00 Start 00:20 Maria's Introduction 02:38 Maria's VUI experience 05:33 30 seconds, go! 07:01 On 'copywriting' as a term for conversation design 08:45 What would you call the craft of utterance writing? 12:18 what surprised you most when you started designing conversations? 15:04 Customers creatively swearing at bots 17:09 What is conversation analysis? 22:03 What is ontology? 26:33 Ontology of human experience 30:10 Where would you expect to use conversation analysis in a new project? 33:10 What would you look for in the data? 36:09 Are recordings better than transcriptions? 38:48 Do transcriptions give enough detail? 43:20 How much detail is enough? 44:48 TTS and voice talent 48:08 Should conversation analysis adapt to different modalities? 51:58 Are ontologies intents? 53:51 Where can people learn more about conversation analysis? 57:51 Where can people follow you? Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Interviews with the best brains in AI, sharing how to improve customer experience and business operations using emerging AI technologies such as voice AI, conversational AI, NLP, Large Language Models (LLMs), generative AI and more.We educate business leaders and teams on why and how AI technologies are revolutionising the way consumers engage with businesses and the internet, why that matters and how to implement it properly.“One of the most consistently insightful and deeply respected podcasts in the industry”Bradley Metrock, Score Publishing Hosted on Acast. See acast.com/privacy for more information.