Cannabis business protection through branding and compliance

Cannabis business protection through branding and compliance is the title of the FSG Messaging and Optics Podcast Wait What Really OK. S5.E7 #97 is hosted by FSG Messaging and Optics Strategist Loren Weisman.By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down. As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign. When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.We achieve this by looking at each service, brand, and product to see if it is tried, tested and true with the four major components. 1. Brand Correction or Creation and Security2. Business Structure and Systems3. Financial Compliance and Tracking4. Legal Protection and Organization Wa also use the acronyms for CBD, THC and Hemp to be spelled out in the following way.CreativeBrandDevelopmentTactical HabitualCompliance HonorableEngagementMessagePresentations Cannabis business protection through branding and compliance.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

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The Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications & Optics Strategist Illuminating Authoritative Intelligence and Amplifying Authentic Experts. Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics,  content, communication, perceptions and presence, can offer the greatest chance for the desired response. This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off. https://lorenweisman.com/ * © 2025 Loren Weisman All Rights Reserved ® ℗ *