How do you create a brand foundation? Knowem.com is an early step.

How do you create a brand foundation? Knowem.com is an early step.The FSG Messaging Podcast Wait What Really OK Episode 78 is hosted by Messaging and Optics Strategist Loren Weisman. Loren discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning. In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in place with the right foundation. From using free online tools like Knowem.com to do your research and due diligence in the similarities in look, feel and even phrasings, the strongest steps made to build the most solid foundation will allow you to start your brand from the most stable place. So, how do you create a brand foundation? Knowem.com is an early step to take just as working to define the brand from look to feel to the written word. Why go backward? Set it up right to fuel it to move forward and upward effectively and professionally. Episode 78 is called “How do you create a brand foundation? Knowem.com is an early step.” This FSG Messaging and Optics Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development ** Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA ** https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

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The Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications & Optics Strategist Illuminating Authoritative Intelligence and Amplifying Authentic Experts. Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics,  content, communication, perceptions and presence, can offer the greatest chance for the desired response. This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off. https://lorenweisman.com/ * © 2025 Loren Weisman All Rights Reserved ® ℗ *