How to Make Denim Circular with the Ellen MacArthur Foundation's Francois Souchet

Denim is ubiquitous. Almost 2 billion pairs of jeans were sold around the world in 2017. That's a lot of jeans. It’s also a lot of jeans waste.  According to The New Textiles Economy report, less than 1% of used clothing is recycled into new clothing. We’re landfilling and incinerating more while at the same time decreasing clothing use over time. The new Jeans Redesign Guidelines from the Ellen MacArthur Foundation seek to solve this. Can they get everyone on board?  Enjoying the show? Let us know via www.clarepress.com Find Clare on Instagram and Twitter @mrspress Thank you for listening. Don't forget to hit subscribe!

Om Podcasten

WARDROBE CRISIS is a fashion podcast about sustainability, ethical fashion and making a difference in the world. Your host is author and journalist Clare Press, who was the first ever Vogue sustainability editor. Each week, we bring you insightful interviews from the global fashion change makers, industry insiders, activists, artists, designers and scientists who are shaping fashion's future. Hosted on Acast. See acast.com/privacy for more information.