Episode 6 (ft. Alex Bonavia): Artists are now launching pads for songs, not the other way around
WAVO's Head of Business Development Alex Bonavia joins this episode to discuss the new marketing paradigm in the music industry that treats artists as de facto brands and media properties, independent of any song or album cycles. What are the implications of being able to "subscribe" to an artist long-term, instead of just streaming their music? Why does seemingly every music company with some kind of brand cachet want to start a joint venture with a record label? Why are creative directors for artists more in-demand today than ever? And how can data analytics help artists and their teams land better deals and make smarter decisions in this new landscape? After answering these and many other questions, we discuss some of the buzziest recent industry news—including Sylvia Rhone's promotion to Chairman/CEO of Epic Records, and reflections on Beyoncé's Netflix doc "Homecoming" and her decision to make "Lemonade" available beyond Tidal.