Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James

Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit down with OG YouTuber Latasha James. Latasha walks us through her 10-year journey on the platform and what it took to make her channel take off. Sh...

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A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing. You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.