What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly
Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we’re talking with sonic branding experts, Joe Belliotti and Rebecca Jolly, about the release of their new book: How Music Grows Brands. They break down the science behind sonic branding, how to strategically select sounds and music that fit your brand’s target demographic and more. Purchase your copy of How Music Grows Brands: https://www.howmusicgrowsbrands.com/ Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes:00:30 - About Joe and Rebecca’s backgrounds. 05:00 - The importance of sonic branding in advertising. 08:00 - Splitting the spectrum of sound vs. visuals. 10:06 - What drove Joe and Rebecca to write their book?14:15 - How sound influences branding. 19:25 - Should you use original music or stock music?21:25 - The psychology of sonic branding. 25:15 - Which brands have integrated sound thoughtfully?28:30 - Intentional sonic branding, jingles and resonating with consumers. 32:00 - How small to mid-size brands can start getting into sonic branding. 38:40 - Who is making waves and why?42:40 - AI and the sonic branding space. 45:15 - Where to learn more about Joe and Rebecca. Mentioned in this episode:Sounds Nice: soundsnice.coMayflower Entertainment: https://www.mayflowerentertainment.com/ DJ FreshAIAIAI: https://aiaiai.audio/beautiful Cathy Applefeld Olson - Hollywood In Mind: https://www.hollywood-mind.com/ Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.