You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade
** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we took on ecommerce clients looking for distinct, results-driven strategic work. Since then, we’ve scaled our team to almost 20 employees, and worked with over 100 clients including GoDaddy, Tacofino, UCLA Health and John Krasinski’s Some Good News. We’ve produced 6 seasons of Waves, continue to run a weekly live podcast called Tea for Lunch, launched our newsletter, created The Studio… and we’re just getting started. In this episode, we break down what it took to make it to 5 years as a digital marketing agency, our top moments and learnings during that time, and why we focus so much on our own social media channels. We do things a bit differently around here, and wouldn’t have it any other way. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes:00:39 - What we do best at Arcade. 02:22 - Why mindset mattered so much in the agency’s early days. 06:41 - Our experience working with Some Good News. 07:45 - How we handle client relations now. 09:43 - Where to get our essential Client Discovery questions. 10:15 - What is SCAN 👀 CLUB? The secret way we’ve stayed on the pulse of digital marketing. 13:28 - You need to consume content to produce content. 16:22: - Why we invest so much time in our Agency’s social media channels. 17:55 - How we’ve nurtured and developed our team. 21:16 - Our agency’s Standards.27:28 - Favorite moments from the past 5 years. 31:40 - Have we ever felt like “we’ve made it?”36:20 - If we had to re-do it all, what would we change?50:30 - Where is Arcade going in the next 5 years?55:00 - Who is making waves and why?Mentioned in this episode:Client Discovery questions downloadable: http://arcadearcade.ca/20-questionsLearn about SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club ICYMI newsletter: https://liahaberman.substack.com/ Dani Anderson: https://www.danicreative.com/Nisha Johny: https://www.instagram.com/nishajohny/?hl=en Tim Chuisano: https://www.instagram.com/timmchiusano/?hl=en Asim Overstands: https://www.asimoverstands.com/ Durable: https://durable.co/ Tea for Lunch: https://podcasts.apple.com/ch/podcast/tea-for-lunch/id1600923965 Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.