Episode 17: The growth of no alcohol wines and spirits with Caleño and Thomson and Scott

Have Lockdowns 1.0 and 2.0 made us more or less likely to drink alcohol? And how much will we be drinking this festive season? In this week's podcast we talk to two female founders who have played a major role in the rapid growth of the no alcohol wines and spirits category. Ellie Webb created Caleño Drinks, a range of tropical alcohol-free spirits inspired by her latin roots, and Amanda Thomson is founder of Thomson and Scott who produce "Noughty" an alcohol-free and vegan sparkling chardonnay. They both explain how they're trying to change the drinks industry: why aren't there more healthy drinks choices? Why aren't there ingredients lists on drinks? And is alcohol the new tobacco? Here are Ellie and Amanda's favourite TV ads https://youtu.be/IBtHj0674Is https://youtu.be/WA4dDs0T7sM +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

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Wax/On's Mark Runacus, Paul Jacobs and Harry Neale talk to scale-up business founders and marketing and advertising leaders. They hear scale-up stories, share learnings from founders, talk about brave decision-making, strong leadership, great marketing, and much more. ***** "Great guests and good insight."