#40 How to reach Gen Z with Cecilia Said Vieira

For the episode #40 of We Belong, we met the inspiring Cecilia Said Vieira. She is a Social Entrepreneur, Marketing & Communication Expert and Founder of the podcast 'Ceci, Do You Love Me?'. Cecilia is a Luxembourger with a Brazilian background and during her studies in Berlin she noticed that many Luxembourgers live in a "bubble" from which many don't dare to venture out. She wanted to change this through her successful podcast that deconstructs prejudice and sparkles meaningful conversations across Luxembourg. In conversation with Cecilia, we discussed her target audience and the ways she engages and reaches the Gen Z. As a culture enthusiast, she also hosts and produces the culture podcast "Kulturpur" by culture.lu to provide a platform for Luxembourgish artists. With the support of André Losch Foundation.

Om Podcasten

Who belongs to Europe? The question is ancient, but the answer keeps changing. Join Yasmine Ouirhrane, social entrepreneur and former expert for the European Union & African Union, in this series of conversations with young women representing the diversity of Europe. She will travel and meet women who are breaking stereotypes, navigating multiple identities, and challenging the conventional wisdom of what it means to belong.