77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and center and learn how that story came to be. From it, you’ll leave inspired to ideate stories that are interesting and culturally-relevant, allowing your client or brand’s expertise to fully shine! In this episode, you'll learn how a self-employed publicist… Finds inspiration for winning story ideas and pitches Strategizes a solid media outreach strategy Measures and communicates to her clients