Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As

In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for, common mistakes to avoid, and actionable tips to refine your strategy.

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How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!