03. Sensory Science vs. Traditional Wine Judging: Taste Wine Differently to Empower Your Decisions

I'm often asked “what is sensory science?” and I can’t believe that it’s still so underused in the wine industry. People often think that wine tasting is too subjective, but the truth is, if you start to implement the use of sensory science in your wine business, you’ll find your data is much more objective – which means it can support your business decisions in a strategic way! In today’s episode, I’m discussing what sensory science really is, how it differs from traditional wine judging and four actionable tips to help you implement more sensory science into your wine tasting.If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.I’d love to hear from you if you’ve enjoyed this episode. Feel free to contact me here to share your thoughts or ask a question. À bientôt!Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Om Podcasten

Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships.Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement immediately.Subscribe to We Taste Wine Differently and start transforming your consumers’ wine experience today!