In this episode, I’m talking to Kerrie Fitzgerald about the secrets of growing a 6-figure pet product business. One of those secrets is to focus on customer acquisition in places other than Instagram. As Kerrie grew her high-end pet subscription box she focused on things that brought free traffic from Google like an affiliate program, blogging, and SEO. Kerrie also shares some actionable examples of ways you can reward current customers to turn them into superfans!
How do you start the pet business of your dreams? What can you do to help pet parents to discover you? Can you juggle games of fetch with business growth? These are just some of the questions that award-winning dog mom blogger Tori Mistick asks in her weekly interviews with women in the pet industry.
Working with pets is a passion… it’s also a $70 billion industry! On the Wear Wag Repeat podcast you’ll get social media tips, business growth hacks and inspirational stories to turn your passion for pets into a profitable business. You’ll also hear stories about the pets who inspire our businesses, keep us motivated to bring home the bacon, and teach us to live in the moment.
The Wear Wag Repeat Podcast is an award-nominated show that's been featured in The Wall Street Journal. Guests and listeners include dog sitters and walkers, dog trainers and behaviorists, pet treat makers, pet product inventors, pet lover Etsy shop owners, pet bloggers, cat explorers and more!