Creating a Brand about Dog Joy: Jess Berger of Bundle x Joy
On today’s episode I’m talking to Jess Berger, the founder of Bundle x Joy. Jess is launching this new brand with over 15 years of experience in knowing what it takes to sell a product at stores like PetSmart and Whole Foods. She’s using that experience to create a dog brand that fills a gap in the marketplace. Jess shared with me that pet ownership in the minority community is growing 5X faster than in the mainstream. So Bundle x Joy is all about community and inclusivity - making dog health, nutrition and education accessible at any price point. We also talk about something that caught my eye when I first reached out to Jess about coming on the podcast. She’s created a 3% give back grant program and other opportunities to help underrepresented and purpose driven petpreneurs get their products in front of Bundle x Joy customers.
Om Podcasten
Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business.
WHAT YOU GET:
- Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable strategies to elevate your business.
- Solo Episodes with Tori: Benefit from Tori's extensive knowledge and experience with practical advice tailored to the pet industry.
- The Short Leash Segments: Quick, under-10-minute episodes to keep you focused and motivated in your business journey.
WHY LISTEN?
The Wear Wag Repeat Podcast is more than just a podcast. It's a community. Tori's mission is to help you build a business that stands the test of time. Whether you're a content creator, dog trainer, or pet product entrepreneur, you'll find the inspiration, confidence, and practical tips you need to make your pet business flourish.
JOIN THE COMMUNITY:
This podcast is a peek at what it's like inside the Wear Wag Repeat Society membership. If you love the podcast, you'll adore the membership where collaboration, networking, and personalized support from Tori take center stage. Join at the start of each quarter: wearwagrepeat.com/society
ABOUT TORI MISTICK:
With over a decade of experience in the pet industry, Tori Mistick has been featured in the Wall Street Journal and Good Morning America (to name a few) and is loved by listeners worldwide. Her friendly and approachable style makes complex marketing strategies easy to understand and implement. When she's not running her per business, she's a professor of multimedia. Tori's passion is helping pet businesses succeed!
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Don't miss your chance to unleash your pet passion and turn it into profit. Subscribe to the Wear Wag Repeat Podcast today and learn how to grow your pet industry business online.