Creating Products to Solve Problems: Lisa Lane of Rinseroo
On this episode, I’m chatting with a woman who calls herself a serial inventor. Lisa Lane is always listening to the people around her and what their problems are to see if she can come up with a solution. One of those solutions is the Rinseroo. I loved hearing how Lisa is riffing on the Rinseroo to create new products to solve common problems. While the Rinseroo works with your faucet or shower head to give you a handheld sprayer… perfect for washing dogs after a sandy day at the beach… the Dust Daisy is a newer product that slips onto a vacuum hose to clean out dryer lint. My dryer lint is 90% dog hair soI can see how this would come in handy! I also loved hearing about how the TikTok Shop is working for Lisa and her products. She’s getting 10X the views on videos with products linked. But before you start setting up a new sales channel for your pet business… please listen to Lisa’s advice to excel at 1 thing before moving on to the next. For her, that was Amazon and now she’s branching out. Lane Innovations will grow to $5 million in sales this year! So this is a very inspiring episode with a woman entrepreneur who has grown to this level of success with just her and her son running the business.
Om Podcasten
Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business.
WHAT YOU GET:
- Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable strategies to elevate your business.
- Solo Episodes with Tori: Benefit from Tori's extensive knowledge and experience with practical advice tailored to the pet industry.
- The Short Leash Segments: Quick, under-10-minute episodes to keep you focused and motivated in your business journey.
WHY LISTEN?
The Wear Wag Repeat Podcast is more than just a podcast. It's a community. Tori's mission is to help you build a business that stands the test of time. Whether you're a content creator, dog trainer, or pet product entrepreneur, you'll find the inspiration, confidence, and practical tips you need to make your pet business flourish.
JOIN THE COMMUNITY:
This podcast is a peek at what it's like inside the Wear Wag Repeat Society membership. If you love the podcast, you'll adore the membership where collaboration, networking, and personalized support from Tori take center stage. Join at the start of each quarter: wearwagrepeat.com/society
ABOUT TORI MISTICK:
With over a decade of experience in the pet industry, Tori Mistick has been featured in the Wall Street Journal and Good Morning America (to name a few) and is loved by listeners worldwide. Her friendly and approachable style makes complex marketing strategies easy to understand and implement. When she's not running her per business, she's a professor of multimedia. Tori's passion is helping pet businesses succeed!
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