Cruelty-Free & Sustainable: Creating Cultured Meat for the Pet Food Industry

In today's episode, we're taking a deep dive into the future of pet nutrition with Dr. Shannon Falconer, CEO and founder of BioCraft Pet Nutrition. Shannon, a biochemist and animal rescue volunteer, is leading a revolution in the pet food industry with cultured meat — a sustainable, cruelty-free alternative that offers optimal nutritional benefits. We chat about everything from the environmental paw print of the pet food industry to the concept of cultured meat. Unlike vegan meat for people, BioCraft has the advantage of not needing to make their meat resemble a chicken breast or a burger because it will end up being used in pet food. I learned so much hearing about the formulation of BioCraft's cultured meat, and how it's fine-tuned for bioavailability of nutrients, in some ways, making it healthier than conventionally farmed meat. We also uncover the ecological impact of the pet food supply chain, and explore how cultured meat compares to traditional meat products in terms of cost and sustainability. This conversation is as eye-opening as it is insightful. Please share this episode with your friends and get the cruelty-free cultured meat conversation started!

Om Podcasten

Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable strategies to elevate your business. - Solo Episodes with Tori: Benefit from Tori's extensive knowledge and experience with practical advice tailored to the pet industry. - The Short Leash Segments: Quick, under-10-minute episodes to keep you focused and motivated in your business journey. WHY LISTEN? The Wear Wag Repeat Podcast is more than just a podcast. It's a community. Tori's mission is to help you build a business that stands the test of time. Whether you're a content creator, dog trainer, or pet product entrepreneur, you'll find the inspiration, confidence, and practical tips you need to make your pet business flourish. JOIN THE COMMUNITY: This podcast is a peek at what it's like inside the Wear Wag Repeat Society membership. If you love the podcast, you'll adore the membership where collaboration, networking, and personalized support from Tori take center stage. Join at the start of each quarter: wearwagrepeat.com/society ABOUT TORI MISTICK: With over a decade of experience in the pet industry, Tori Mistick has been featured in the Wall Street Journal and Good Morning America (to name a few) and is loved by listeners worldwide. Her friendly and approachable style makes complex marketing strategies easy to understand and implement. When she's not running her per business, she's a professor of multimedia. Tori's passion is helping pet businesses succeed! SUBSCRIBE NOW: Don't miss your chance to unleash your pet passion and turn it into profit. Subscribe to the Wear Wag Repeat Podcast today and learn how to grow your pet industry business online.