The Anti-Fast Fashion of Dog Gear: Jane Lee of Wildebeest

If you spend time on social media, you’re probably bombarded with images of things you need, shopping haul videos, and this time of year, gift guides! A lot of those promotions are for things with all the latest bells and whistles and there’s always a new release dropping every Tuesday - or something like that. It’s fast fashion and it’s coming for the pet industry! But not everything is built to last or designed with intention. This is exactly why I’m excited to bring you a conversation with someone who really knows dogs and how to design products we really need for our lives together. Jane Lee from WildeBeest created a line of no-frills, functional everyday accessories. She’s pretty much the anti-fast fashion of dog gear. I’ve been using Wildebeest dog gear for a while now and I can see how much attention is put into the designs so there’s nothing unnecessary. Every tab, reflective strip or D-ring has a purpose! Jane told me about how she finds inspiration, her design process and a day in the life of an indie-pet brand owner in San Francisco. If you enjoy this interview and want to check out Wildebeest, please use code TORI15 to get a discount at wildebeest.co

Om Podcasten

Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable strategies to elevate your business. - Solo Episodes with Tori: Benefit from Tori's extensive knowledge and experience with practical advice tailored to the pet industry. - The Short Leash Segments: Quick, under-10-minute episodes to keep you focused and motivated in your business journey. WHY LISTEN? The Wear Wag Repeat Podcast is more than just a podcast. It's a community. Tori's mission is to help you build a business that stands the test of time. Whether you're a content creator, dog trainer, or pet product entrepreneur, you'll find the inspiration, confidence, and practical tips you need to make your pet business flourish. JOIN THE COMMUNITY: This podcast is a peek at what it's like inside the Wear Wag Repeat Society membership. If you love the podcast, you'll adore the membership where collaboration, networking, and personalized support from Tori take center stage. Join at the start of each quarter: wearwagrepeat.com/society ABOUT TORI MISTICK: With over a decade of experience in the pet industry, Tori Mistick has been featured in the Wall Street Journal and Good Morning America (to name a few) and is loved by listeners worldwide. Her friendly and approachable style makes complex marketing strategies easy to understand and implement. When she's not running her per business, she's a professor of multimedia. Tori's passion is helping pet businesses succeed! SUBSCRIBE NOW: Don't miss your chance to unleash your pet passion and turn it into profit. Subscribe to the Wear Wag Repeat Podcast today and learn how to grow your pet industry business online.