Bruce Judson @ Time/Pathfinder: The Executive Who Invented the Banner Ad

Bruce Judson, the executive who helped establish Time Warner's new media division in the early 1990s, discusses Pathfinder, one of the early Web's most popular content portals and an Internet advertising pioneer.

Om Podcasten

Web Masters is an original podcast that explores the history of the Internet through the stories of some of its most important innovators. In each episode, host Aaron Dinin, a serial entrepreneur and digital media scholar, talks with Internet entrepreneurs who created important websites, tools, services, and features. Some are hugely popular, some you’ve never heard of, and all of them have impacted everything you do online. You’ll get a behind-the-scenes look at how the Internet has enabled -- and continues to create -- some of the greatest business opportunities in history from the people who have proven they know how to build successful Internet businesses.