Scott Maslowe: The Electrician Who Perfected Email Marketing

These days, email marketing is one the most mainstream forms of advertising imaginable. But that wasn't always the case. On this episode of Web Masters, we speak with Scott Maslowe, one of the people who -- for better or for worse -- showed the world the value of filling people's inboxes with marketing messages.

Om Podcasten

Web Masters is an original podcast that explores the history of the Internet through the stories of some of its most important innovators. In each episode, host Aaron Dinin, a serial entrepreneur and digital media scholar, talks with Internet entrepreneurs who created important websites, tools, services, and features. Some are hugely popular, some you’ve never heard of, and all of them have impacted everything you do online. You’ll get a behind-the-scenes look at how the Internet has enabled -- and continues to create -- some of the greatest business opportunities in history from the people who have proven they know how to build successful Internet businesses.