Why Your Customer Journey Is Vital To Define A Great Strategy?

"Strategy should be simple", says Gary Mitchell. He has never had a transformation programme fail to meet its desired goals in 35 years. Gary explains why starting with your customer journey is the foundation of great, #executablestrategy. He explains why failing to start with your customer sends you off target from the start. We break this down in a blow by blow approach to developing customer insights, mapping the customer journey, extracting the knowhow and real world experience from your people to define the 3-8 bets you are going to make that will get you 80% of your intended end point. We discuss who should be involved? When? Their roles? What will cause this process to fail? The role of leadership? And the importance of hitting the 6 month milestones to cement the credibility of your strategy across your entire organisation. Gary helps #PrivateEquity backed companies build strategies that deliver the growth and exit ambitions of their shareholders, their leaders and their employees by putting the customer at the heart of everything you do. Contact Gary via linkedin.com/in/garymitchellgmc Websites gary-mitchell.com/blog  (Blog) gary-mitchell.com  (Company Website) hqi-connect.com  (Company Website) Email: gary@gary-mitchell.comTwitter: Gary_Mitch--Please share this episode with someone you know who is struggling with their strategy, of a contact in Private Equity who has investments that are underperforming--To contact me marcus@laughs-last.com or DM if you would like to be a guest, or you want to scale your technology business without losing control or giving away ownership to investors

Om Podcasten

The Inquisitor podcast is produced by salespeople for salespeople for the ambitiously lazy sales professional. Delivering practical, real-world sales tips and advice to help you sell more, sell more often, sell to more people and sell for more money you will learn about the best practices in direct sales, sales management, selling to the C-suite, sales recruitment & predictive hiring in sales, how to prevent wrong hires, buyer-seller-manager sales psychology, enterprise selling, channel sales and channel sales management. We are interviewing some giants in salesforce development and lifetime behaviour modification, exploring how you self-sabotage in sales, removing your excuses and shattering many myths around selling and salespeople. No fluff. No excuses. Fun and uncomfortable.