How PMMs can influence GTM without being left out w/ Madison Leonard

Timestamps:01:02: Madison's journey to product marketing02:11: Transitioning from B2C to B2B02:58: Madison's current role and GTM strategy passion05:37: Are product marketers actually marketers?07:56: The disconnect between marketing and sales12:11: The role of product marketing in Go-to-market18:07: Building trust and influencing change in organizations22:47: The shift from B2B to PLG32:39: Where to find Madison and learn more about her workShow Notes:Madison LinkedInSaaS Secrets newsletterHosted by Ausha. See ausha.co/privacy-policy for more information.

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B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information.