How PMMs can tie revenue with competitive intelligence w/ Clara Smyth

Timestamps:02:47 Clara's Journey into Competitive Intelligence03:45 Are Product Marketers Actually Marketers?05:10 The Role of Competitive Intelligence in Revenue Generation08:01 The Importance of Being Selfless in Product Marketing10:33 Ideal Structure for Competitive Intelligence13:02 Misconceptions about Competitive Intelligence16:22 The Power of Competitive Intelligence Newsletters19:21 Building a Content Creation Team21:31 Investing in Competitive Intelligence25:23 The Evolution of Competitive Intelligence28:20 Handling Internal Requests and Prioritizing Competitors34:00 Special Projects and Where to Find Clara Show Notes:Clara LinkedIn Back Office to Boardroom SpotifyBack Office to Boardroom Apple PodcastsHosted by Ausha. See ausha.co/privacy-policy for more information.

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B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information.