The most important role in B2B marketing w/ Dave Gerhardt

Timestamps:01:05 Dave's Journey and Podcasting Tips04:18 The Importance of Product Marketing06:16 Early Stage Marketing Strategies13:29 Building Trust and Influence in Startups20:24 Positioning and Messaging Challenges24:42 Addressing the Decline in Win Rate25:24 Importance of Executing Positioning25:57 Casual Conversation and Personal Interests26:58 Messaging Torture Chamber27:31 Marketing Strategies: Brand vs. Content29:14 Event Marketing Insights30:59 Simplifying B2B Marketing34:38 The Role of Podcasts in B2B Marketing41:23 Conclusion and Upcoming Events Show Notes:Founder BrandDave LinkedInDave Kellog BlogExit Five CommunityThe Exit Five PodcastHosted by Ausha. See ausha.co/privacy-policy for more information.

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B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information.