What B2B product marketers can learn from B2C w/ Carlota Güell

Timestamps00:00 Introduction and Host Intros01:07 Meet Our Guest: Carlota Guell03:28 Are Product Marketers Actually Marketers?08:18 B2B vs B2C Marketing Insights20:36 The Emotional Buying Pyramid24:22 Fun Lightning Round with Carlota26:43 Closing Remarks and Where to Find Carlota Show NotesProduct Marketing Stories podcastCarlota Guell's LinkedIn profile Hosted by Ausha. See ausha.co/privacy-policy for more information.

Om Podcasten

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information.