How to Harness the Power of Precise Words

In his latest book, “Magic Words,” Wharton marketing professor Jonah Berger teaches readers how they can tweak written and verbal communication to become more persuasive and effective at work and at home. Hosted on Acast. See acast.com/privacy for more information.

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

Hosted on Acast. See acast.com/privacy for more information.