Paradox of Customer Centricity Was a Factor in Failure of SVB & First Republic Bank

Peter Fader, Wharton Professor of Marketing, joins the show to discuss customer centricity in light of the SVB and First Republic Bank collapses. Hosted on Acast. See acast.com/privacy for more information.

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

Hosted on Acast. See acast.com/privacy for more information.