The Most Successful Brands are Making it Easy to Co-Create with Consumers

Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity. Hosted on Acast. See acast.com/privacy for more information.

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

Hosted on Acast. See acast.com/privacy for more information.