The Way We Measure an Ad is Changing: Wharton Professor Explains Why

Wharton Professor of Marketing Dave Reibstein joins the show to discuss this week's marketing trends, including the impact of platform-specific advertising on consumers. Hosted on Acast. See acast.com/privacy for more information.

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

Hosted on Acast. See acast.com/privacy for more information.