Wharton Professor Discusses How to Use Data and What Lays Ahead for Marketers

Raghu Iyengar, Wharton Professor of Marketing, joins the show to discuss his new e-book, Resilient Marketing: What's Next in Growth. Hosted on Acast. See acast.com/privacy for more information.

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

Hosted on Acast. See acast.com/privacy for more information.