Fresh Take: Sara Petersen on Mommy Influencer Culture

Why do the "momfluencers" who post perfect pictures of their crisply dressed children in lavender fields hold such a sway over us, and what can we do about it? Sara Petersen, author of the new book Momfluenced: Inside the Maddening, Picture-perfect World of Mommy Influencer Culture, gives us a glimpse into what makes mommy influencer culture so seductive. Sara Petersen also writes the newsletter In Pursuit of Clean Countertops, where she explores the cult of ideal motherhood. Amy and Sara discuss: What exactly a momfluencer is How parasocial relationships can backfire on momfluencers The benefits of momfluencers on social media It's natural to want external validation that we're "good" mothers by collecting likes of our carefully staged pictures on social media. In addition to simply logging off Instagram for awhile, it's good to check in with yourself about what you really value as a mom versus what you feel pressured to perform for others, and that could save you a really stressful trip to a blueberry patch. Here's where you can find Sara: Twitter and Instagram: @slouisepetersen In Pursuit of Clean Countertops: https:///sarapetersen.substack.com/about Buy Sara's book: https://bookshop.org/a/12099/9780807006634 We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website: https://www.whatfreshhellpodcast.com/p/promo-codes/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

When you're a parent, every day brings a "fresh hell" to deal with. In other words, there's always something. Think of us as your funny mom friends who are here to remind you: you're not alone, and it won't always be this hard. We're Amy Wilson and Margaret Ables, both busy moms of three kids, but with completely different parenting styles. Margaret is a laid-back to the max; Amy never met a spreadsheet or an organizational system she didn't like. In each episode of "What Fresh Hell" we offer lots of laughs, but also practical advice, parenting strategies, and tips to empower you in your role as a mom. We explore self-help techniques, as well as ways to prioritize your own needs, combat stress, and despite the invisible workload we all deal with, find joy amidst the chaos of motherhood. If you've ever wondered "why is my kid..." then one of us has probably been there, and we're here to tell you what we've learned along the way. We unpack the behaviors and developmental stages of toddlers, tweens, and teenagers, providing insights into their actions and equipping you with effective parenting strategies. We offer our best parenting tips and skills we've learned. We debate the techniques and studies that are everywhere for parents these days, and get to the bottom of what works best to raise happy, healthy, fairly well-behaved kids, while fostering a positive parent-child relationship. If you're the default parent in your household, whether you're a busy mom juggling multiple pickups and dropoffs, or a first-time parent seeking guidance, this podcast is your trusted resource. Join our community of supportive mom friends laughing in the face of motherhood!   whatfreshhellpodcast.com