Community Matters With Alex West Steinman of The Coven

The past few years have been catastrophic for many coworking spaces. WeWork’s dramatic crash was the most well known–but spaces created by and for women, too, hit walls due to pandemic lockdowns and leadership crises. But in Minneapolis, there was a holdout. It’s called The Coven, and it is a coworking space with virtual and in-person memberships, designed to be inclusive and welcoming to all types of entrepreneurs, creatives, and workers. Host Christine Lagorio-Chafkin spoke with The Coven’s co-founder and CEO, Alex West Steinman, about how she and three friends launched their idea with backing from their community–and precisely how she built a sturdy business that withheld the pressures of the pandemic and the George Floyd protests, with a little help from that very community she nurtured.

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.