Kiki Freedman of Hey Jane: Pioneering Abortion Care Online In a Regulatory Storm

While in Harvard Business School, Kiki Freedman had an idea: What if she could work with clinicians and provide medication abortions to individuals through telemedicine, and through the mail? Professors were skeptical. So were investors. Regulations loosened up and the pandemic provided opportunity to launch–but then the Supreme Court changed everything for the future of her business. Freedman, the co-founder and CEO of Hey Jane, tells host Christine Lagorio-Chafkin about the resilience required to navigate a constantly changing regulatory environment, and about creating data-security that could protect patients from not just hackers–but also from hostile governments.

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.